ARTSALVE PRODUCTIONS
DESIGN AND ART DIRECTION

UNDERCOVER

in motion [2013]

Those who appear dark, do not reveal themselves and veil themselves seem to hide something. In 1890 the article “The Right to Privacy” by Samuel D. Warren appeared in the Harvard Law Review, which for the first time founded the concept of privacy in the USA and continues to shape it today. In the age of “tracking, hacking and big data” and revelations, transparency is no longer a value in itself, but a potential weapon that can question and at the same time destroy the social identity of an individual.



“We don’t need you to type at all. We know where you are. We know where you’ve been. We can more or less know what you’re thinking about.”

—Eric Schmidt [Google CEO]

With these words, Supervisory Board Chairman E. Schmidt characterizes a company: Google, an omnipotence fantasy, but a realistic one. Companies like Google or Facebook have long been digital corporations that make billions with our data. The Internet revolution is constantly creating tools for monitoring and it would be the first time in innovation history that bureaucracies and businesses have not taken advantage of this. Can these superpowers be stopped at all? Now this whole development must not be perceived as demonic or disturbing. The question that arises here is rather who controls the digital superpowers and what possibilities there are to successfully combat the misuse of private data without the knowledge of those who do so. The person depicted symbolizes the movement between private and public space and at the same time embodies anonymity within a totalitarian monitoring system.

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