HORNBACH

HORNBACH kicks off the gardening season with a campaign that only the No.1 project hardware store could conceive. At the heart of what’s probably HORNBACH’s most complex spring campaign of all time is a madcap advert of epic proportions (2:14 minutes long), showing what can happen if you don’t look after your garden in spring: It will simply find its own way to the nearest HORNBACH store — even if it must steal your car to get there. Not surprisingly, chaos ensues, including illegal car races and vomiting bushes.

Client: HORNBACH
Agency: Heimat, Berlin.
My Role: Art Direction & Design
Year: 2022