We have created a unique identity for the Trolli brand. “Let the fun win” is the new brand claim and Omnes by Darden Studio is the new corporate typeface to match. With its rounded yet distinctive shapes, it is the perfect counterpart to the fruit gums. The new typography perfectly complements the tonality and photography, which focuses on Trolli’s colorful products themselves. The new identity was introduced through two TV commercials that struck a trollish tone with plenty of humor. This was followed by a large–scale poster campaign that drew on the slang and syntax of internet memes, with ambiguous statements and punchlines. The website with responsive web design was completely relaunched in line with social media. I was responsible for the look and feel, motion design and UX/UI measures.